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Certain codes may, of course, be so widely distributed in a specific language community or culture, and be learned at so early an age, that they appear not to be constructed - the effect of an articulation between sign and referent - but to be ‘naturally’ given. Simple visual signs appear to have achieved a ‘near-universality’ in this sense: though evidence remains that even apparently ‘natural’ visual codes are culture specific. However, this does not mean that no codes have intervened; rather, that the codes have been profoundly naturalized. The operation of naturalized codes reveals not the transparency and ‘naturalness’ of language but the depth, the habituation and the near-universality of the codes in use. They produce apparently ‘natural’ recognitions. This has the (ideological) effect of concealing the practices of coding which are present.

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